Our Blog

Stay up-to-date on property trends with articles that will super charge
your investments.

Property Management Automation

4 min read - Automation is changing the landscape of multifamily property management. Gone are the days of thumbing through files and paperwork. Successful property management in a changing market is achievable.

Simplifyy Spotlight – Scott Gray

5 min read - A shutdown didn't stop Scott Gray from jumping right in to his role as Director of Construction and Maintenance.

Close the Gap in Your Investment. Tap Into Ownership Profit.

5 min read - Multi-family investing and ownership is a complex endeavor. The challenges are often exacerbated by the outdated systems of traditional property management companies.

Smart Apartments - it’s Your Next Smart and Simple Decision

4 min read - Creating smart apartments makes your property in demand, is a sound investment and enhances the life of residents so they don’t want to leave.

3 Current Population Trends that Will Affect Rental Markets

5 min read - Population trends come and go, but some stick around and have a great impact on certain industries. Here are three trends that will affect rental markets for apartment investors now and in the future.

8 Things to Look at When Investing in Secondary Markets

5 min read - Many apartment investors look to scale after achieving success with their first apartment, but they aren't sure if buying an expensive new property in a primary market is a good choice. With secondary markets bringing in higher numbers, we decided to create a breakdown of how to invest in secondary markets.

Secret Battles: How Technology Helps Residents Overcome Everyday Adversities

5 min read - Our Marketing Assistant and blogger, Brianna, shares her take on the ways new technology can help the residents battling mental illnesses.

Getting Leads & Maintaining Residents: Here's What 60% of Renters Want

6 min read - Getting and maintaining leads can be difficult, especially if you're not really sure what your prospects are looking for in their apartment communities. But, it doesn't have to be a puzzle you have to solve. Some resident-centered data can help.

Case Study: Virtual Leasing

Simplifyy used proprietary online advertising processes that drove exponentially more leads than a traditional website and listing platform. Our unique method of communication, smart home technology, and 24/7 leasing agents available on phone, text, or email allowed Brighton Crossing to expedite the time it takes to convert a lead to a resident.