Our Blog

Stay up-to-date on property trends with articles that will super charge
your investments.

Property Management Automation

4 min read - Automation is changing the landscape of multifamily property management. Gone are the days of thumbing through files and paperwork. Successful property management in a changing market is achievable.

Close the Gap in Your Investment. Tap Into Ownership Profit.

5 min read - Multi-family investing and ownership is a complex endeavor. The challenges are often exacerbated by the outdated systems of traditional property management companies.

Smart Apartments - it’s Your Next Smart and Simple Decision

4 min read - Creating smart apartments makes your property in demand, is a sound investment and enhances the life of residents so they don’t want to leave.

3 Current Population Trends that Will Affect Rental Markets

5 min read - Population trends come and go, but some stick around and have a great impact on certain industries. Here are three trends that will affect rental markets for apartment investors now and in the future.

8 Things to Look at When Investing in Secondary Markets

5 min read - Many apartment investors look to scale after achieving success with their first apartment, but they aren't sure if buying an expensive new property in a primary market is a good choice. With secondary markets bringing in higher numbers, we decided to create a breakdown of how to invest in secondary markets.

Secret Battles: How Technology Helps Residents Overcome Everyday Adversities

5 min read - Our Marketing Assistant and blogger, Brianna, shares her take on the ways new technology can help the residents battling mental illnesses.

Getting Leads & Maintaining Residents: Here's What 60% of Renters Want

6 min read - Getting and maintaining leads can be difficult, especially if you're not really sure what your prospects are looking for in their apartment communities. But, it doesn't have to be a puzzle you have to solve. Some resident-centered data can help.

Case Study: Virtual Leasing

Simplifyy used proprietary online advertising processes that drove exponentially more leads than a traditional website and listing platform. Our unique method of communication, smart home technology, and 24/7 leasing agents available on phone, text, or email allowed Brighton Crossing to expedite the time it takes to convert a lead to a resident.

A Digital World: How Your Apartment Community Brand Can Help You Weather Economic Storms

Your digital brand is an important aspect in today's apartment community market. Here's how it can help you weather difficult financial times.