Case Study: Virtual Leasing

Brighton Crossing (168 units, Kansas City)

June 1, 2020

Summary

In less than 90 days, Simplifyy overhauled Brighton Creek’s leasing process, increasing applications and move-ins by 106% and 111%, respectively.  100% of the tours were virtual or self-tours.

Background

Brighton Crossing is a new, luxury apartment community featuring 168 units, including studios, one and two-bedroom apartments, and no amenities. The property is owned by an investment group and is a mixture of new and older buildings. The newest buildings were recently built on the property, and Simplifyy was asked to work with the developer and finish leasing up the new buildings. 

Impact of Self-Touring 

Using data from Google, Matterport, and the National Multifamily Housing Council, lease conversion rates increase by 86% when prospects self-tour properties than when they are escorted by an agent or staff. Listings with a virtual home tour get 87% more views, and the ROI for virtual imaging is estimated at less than four weeks. As technology’s presence in our lives increases and younger generations utilize it, it drastically changes the leasing landscape.  

Improvements Simplifyy Made

When Simplifyy took on the leasing, there were several challenges to overcome. Brighton Crossing was:

  1. Marketing and leasing on their own
  2. Had minimal online presence and did not understand the importance of online search
  3. Spending blindly incurring high advertising costs without quantifying results

Simplifyy used its proprietary online advertising processes that drove exponentially more leads than a traditional website and listing platform. Their unique method of communication, smart home technology, and 24/7 leasing agents available on phone, text, or email allowed Brighton Crossing to expedite the time it takes to convert a lead to a resident. 

Part of this process is Simplifyy’s self-guided tours, where leads are screened to verify identity and scheduled for tours through text, in a matter of seconds. Simplifyy also created a leasing tour video and 3D tours that prospective residents viewed online during the leasing process. In one specific case, there was a prospect that toured, applied, and approved — all virtually — in one day. They signed the lease and moved in the following day. 

Before and After Leasing at Brighton Crossing


About Simplifyy

Lead by a team with over 33 years of industry experience, Simplifyy makes operating apartment properties simple, predictable, and profitable. Unlike traditional property management, we deliver untapped profits for the investor, better property care, and increased resident happiness. Our team consists of leasing geniuses, collection hawks, resident experience experts, digital marketing masters, tech experts, finance fanatics, and maintenance all-stars to ensure your investment gets the attention it deserves.

With Simplifyy, the apartment investor will experience greater profits, 5-star google ratings, real-time financials, and 24/7 property care and accessibility. Contact us www.simplifyy.com or 816-945-9099 to learn more.