Meet The Team

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A Little Bit About Us

Simplifyy is a dedicated team of experts that have decades of experience in the multifamily industry, who help bring communities into the future.

We are a team that prides itself on seeing the success of our customers, which means we aren’t happy until you realize increases in your cash flow and transparency.

Our team consists of leasing geniuses, collection hawks, resident experience experts, digital marketing masters, tech experts, finance fanatics, and maintenance all-stars to ensure your investment gets the attention it deserves.

Paul Worcester
Founder and CEO

Paul brings years of real estate experience to the Simplifyy team since leaving Worcester Investments, the company he co-founded in 2006. While with Worcester Investments, Paul’s leadership helped push the company into the Inc. Top 5,000 fastest growing, privately-held companies between 2015-2019. With his rich background in fundraising, management, and sales, Paul drives the vision and performance of Simplifyy.

In his free time, Paul enjoys walking, reading, pickleball, and being around his wife, Kiran, and their two children, Ali and Luke.

Jake Lisby
Founder and President

Jake is the technical mind behind Simplifyy, bringing to the team years of self-taught development knowledge and experience building software for several tech companies. His rich background spans entrepreneurship, business strategy, online marketing, design, and AI development for large companies like CISCO.

Jake believes that the best entrepreneurs aren’t the smartest person in the room; they are the ones who are humble, life-learners who surround themselves with the smartest people in their respective fields.

Russell Reitz
Founder

Russell is a long-time real-estate/technology investor and founder/CEO of Xponential Tech Capital, LLC. Russell is a firm believer that the whole is greater than the sum of its parts and has the ability to see the bigger picture before everything comes together. He is highly motivated and loves to work with others who have the same drive he does.

Outside of work, Russell enjoys spending time with his children on his 160-acre hobby farm, working out, woodworking, ceramics, and healthy cooking.

Chris Greco
Chief Marketing Officer

Chris runs marketing and sales. He’s driven growth with large Fortune 100 firms and start-ups across industries including mobile, software, and cyber security. He loves the innovation and ground-zero challenge that comes with scaling a tech start-up. Coupling that interest with having access to the best BBQ in the world, brought him to Simplifyy in Kansas City.

Chris is a foodie and pairs his wife’s cooking with great wine. He’s active within his Catholic parish and has finished four triathlons, including a 70.3 mile Ironman.

Sara Chapman
Director of Investor Success

Sara runs operations and investor success. Her expertise in residential property management is exemplary. She began her career in property management in 1999 and grew with two national companies before successfully transitioning to single family property management in 2010. There, she focused on scaling the company to over 30,000 homes.

Sara likes to cook for her family and relax on the beach.

Vance Collins
Director of Technology

Vance runs the product development group. He has 21 years of experience delivering exceptional software and technology. He has served in most tech company roles and needs a database to keep track of his repertoire of programming languages. Vance maintains the highly-respected CISSP security certification and applies those skills to ensure data and systems have robust protection.

Vance likes to spend his weekends rocking out on the keyboards and guitar to the best songs from the 80’s.

Our Purpose and Core Values

Why do we exist?
To love our neighbors by simplifying multifamily.

How do we do it?
1.With True Grit - Do the right thing, whatever it takes.
2.With Mastery & Focus - Always be learning & teaching.
3.By Adulting - Act in the best interest of Simplifyy.
4.By Pioneering Not Settling - Dare greatly, be a radical disruption.